How Vyper Industrial drove $38K in revenue and up to 14.5x ROI using voice messaging
The Problem
Vyper Industrial builds the world’s toughest shop stools and garage gear—designed for welders, mechanics, and hands-on professionals who expect performance and authenticity. The brand’s voice is bold, direct, and no-frills. But their SMS marketing didn’t reflect that.
Campaigns were functional, but not emotional. Offers were seen, but not felt. The team knew that to drive real results, they needed a way to speak in a voice that actually sounded like their customers—and like themselves.
For our demographic—older guys in their 50s or 60s—voice is easier. They don’t want to read a bunch of text. They just press play and listen.
— Allie Hollman, Email & Content Marketing Strategist
The Solution
Vyper partnered with Para to launch two distinct voice campaigns—each tailored to the brand’s tone and timed to high-impact moments.
Their first campaign—a Women’s Day message voiced by “Sarah”—helped validate the format. From there, they leaned into two of their most important moments:
1. Memorial Day Sale
To promote their Memorial Day event, Vyper created a voice message from “Dan”—a fictional midwestern gearhead who sounded like their customers. Dan’s message was warm, respectful, and direct—honoring the holiday while introducing the sale.
2. Porsche GT4 Giveaway
To kick off a major sweepstakes campaign, Vyper had founder Dayne Rusch record the voice message himself. His delivery was energetic, confident, and true to the brand—announcing the Porsche GT4 + $10K giveaway and encouraging listeners to enter by placing an order.
Both campaigns were delivered via SMS using Para’s voice messaging platform, combining performance goals with storytelling that felt real.
We used voice for our biggest moments—our biggest sales, our biggest giveaways. It helped those messages stand out.
— Allie Hollman
The Result
Vyper had always seen strong performance from their SMS list—but after testing other platforms, results dipped. With Para, the team saw performance rebound—reaffirming what they believed all along: their audience was still highly engaged. Voice didn’t just perform well—it restored confidence in how effective SMS could be when the tone matched the customer.
- Up to 14.5x ROI
- 24–25% CTR
These were our top-performing sends. And honestly—it just confirmed that I wasn’t crazy. Our SMS should be performing this well.
— Allie Hollman
Final Thoughts from Vyper Industrial
For Vyper, voice wasn’t a creative experiment. It was a way to show up with the same grit and clarity their customers expect from their products. Whether delivered by a fictional character or the founder himself, each message felt personal and real.
In the world of marketing, you need to stand out—and this is the first tool we’ve found that really lets us do that.
— Allie Hollman
For brands looking to break through crowded channels and connect with high-intent audiences, Vyper’s results prove voice is a performance channel that works.
Want to bring your brand voice to life like Vyper Industrial? Book a demo today.