How Soapbox achieved a 24% click rate and boosted in-store sales using voice messaging
The Problem
Soapbox is a mission-driven personal care brand committed to clean ingredients and a bigger purpose: for every product sold, they donate a bar of soap to someone in need. After years of success as a digitally native brand, Soapbox secured national distribution for its hair care line at Target—a critical milestone in its retail expansion.
But retail success isn’t guaranteed. With limited shelf space and dominant incumbents commanding attention, Soapbox needed to drive immediate foot traffic and in-store purchases to prove its velocity. Standard SMS wasn’t going to cut it.
We needed more than just clicks—we needed real people walking into Target and buying our products. That kind of conversion is hard to drive with just text.
— Jeff Sheely, Digital Growth @ Soapbox
The goal was to stand out in a crowded aisle and prove that Soapbox deserved to sit next to the biggest brands in hair care. That meant finding a direct, personal, and high-converting way to activate their audience.
The Solution
Soapbox partnered with Para to launch a voice campaign that brought their retail offer to life. Rather than relying on a plain SMS, Soapbox delivered a warm, personal voice message from its CEO announcing a Buy One, Get One Free rebate on any Soapbox Hair Care product at Target.
The voice message was designed to cut through noise and feel like a direct, human invitation—not another promotion—inviting listeners to visit a custom landing page to claim the rebate. From there, users were guided through a simple signup flow and provided with instructions for submitting their in-store receipt.
We wanted it to feel like a friend was telling you about a great deal—not a brand blasting you with an ad. That authenticity made all the difference.
— Jeff Sheely
The Result
The campaign delivered breakthrough results, outperforming traditional SMS on every key metric:
- Click-through rate (CTR): 23.6%
- Signup conversion rate: 6.0%
- Rebate redemption rate (signups to conversions): 13.3%
These numbers translate to real retail impact—actual shoppers visiting Target, purchasing Soapbox products, and submitting receipts. The results proved that Para’s voice-led approach doesn’t just create engagement—it drives in-store action.
It’s rare to see this level of engagement across the entire funnel. We weren’t just getting clicks; we were getting confirmed purchases in physical stores.
— Jeff Sheely
By turning a typical rebate offer into a personal, compelling voice experience, Soapbox succeeded in making its Target launch not just visible, but measurable.
Final Thoughts from Soapbox
Launching in national retail is high-stakes, especially for challenger brands. With Para, Soapbox was able to turn a limited-time offer into a high-performance acquisition channel—reaching customers directly, cutting through the digital noise, and delivering real-world results.
Voice gave us a way to humanize the experience and actually get people into stores. It didn’t feel like marketing—it felt like a conversation. That’s why it worked.
— Jeff Sheely
For brands looking to prove they belong on shelf—and move product, not just pixels—Para’s voice messaging is a powerful way to bridge the gap between online engagement and offline purchase.
Want to drive in-store traffic and sales for your next retail launch? Book a demo today.